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"Consumers will favor available and highly affordable products" what is this concept ?
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- KRAFT HAS ADAPTED ITS POPULAR OREO COOKIE TO THE UNIQUE TASTES OF CONSUMERS ALL AROUND THE WORLD, WHETHER IT'S MANGO-AND-ORANGE FLAVORED OREOS IN THE ASIA PACIFIC REGION, GREEN TEA OREOS IN CHINA, A CHOCOLATE AND PEANUT VARIETY IN INDONESIA, OR BANANA AND DULCE DE LECHE IN ARGENTINA. THIS IS AN EXAMPLE OF ________.A) straight product extension B) product inventionC) communication adaptation D) product adaptation