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U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed first, before the others? A. How does U-Frame-It's competition advertiseB. What are the message objectives of U-Frame-It?C. What percentage of the budget should be for U-Frame-It radio ads?D. Which type of media is most appropriate for U-Frame-It ads?
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