- The name, term, design, symbol, or other feature that identifies a company's products or services and distinguishes them from those of other companies.
- The practice of making false or exaggerated claims about a company's environmental or social responsibility efforts.
- The visual, verbal, and emotional aspects that define a brand and make it recognizable to its audience.
- The narrative that a brand uses to communicate its history, mission, and values to its audience.
- The perception that customers have of a brand based on their experiences and interactions with it.
- The tone and style of a brand communication, reflecting consistently the brand personality and values, and resonating with its target audience.
- People contributing to the capital of a company by investing money in it
- The individuals or groups that have a direct or indirect interest in the company's operations, products, or services. (A company's customers, employees, investors, and communities).
- The beliefs and principles that guide a company's behaviour
- A company's responsibility to operate in a way that benefits society and the environment, as well as its shareholders
- The system of rules, practices, and processes by which a company is directed and controlled.
- A multifaceted concept that involves a company's impact on society, the environment, and the economy
- copy must be precisely coordinated with the...
- What was the most popular form of news in the 1930's ?
- Client (d'une entreprise, d'un fournisseur)
- Remplir, répondre à (attendre, obligation)
- trigger, cause, start, set off, set in motion
- Good for raising the price of one product so that is not exactly half price
- product placement is weaving of products into programming without adequate disclosure (ex: backdrop in video games)
- They ready to buy you will be the first company they contact