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Businesses need information to make good marketing decisions. That's the function of__________ , which involves gathering, accessing, synthesizing, evaluating, and disseminating information
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- 70. Eugene is a salesperson for APM Industries. He sells machines for molding plastic furniture. APM has developed a machine that is 50 percent smaller than what is currently on the market and costs 25 percent more. It is Eugene's job to show potential customers how the new machine will save them money in the long run. He must be able to address each customer's needs with technical know-how and an ability to communicate his knowledge. Ephraim is an example of a(n): A. retail salesperson.B. detail salesperson.C. sales engineer.D. service salesperson.E. account representative.
- A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavoring, and the other has artificial flavors. This is an example of ________. A) descriptive researchB) ethnographic researchC) experimental researchD) online researchE) exploratory research
- the measure of the benefit gained from a product or service relative to the full cost of the item