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original research-measure opinions of each group-scale range 1-10, ask employee to rate hospital's performance
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- 20) Marketing research can also be used to do which of the following?A) Generate, refine, and evaluate a potential marketing actionB) Generate, modify, and evaluate a potential marketing actionC) Hypothesize, refine, and evaluate a potential marketing actionD) Generate, refine, and execute a potential marketing action
- research method that allows the researcher to systematically code and thereby quantify the verbal content of written or transcribed messages
- research is not always scientific or highly structured