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The _____________________ ___________________ refers to a worldwide strategy based on cost leadership, differentiation, and segmentation.
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- Matching QuestionMatch the basic strategies adopted by multinational corporations (MNCs) (in the left column) with their descriptions (in the right column).An international strategyA multi-domestic strategyA global strategyA transnational strategy-MNCs use this strategy when they face strong demands for differentiation and integration.-MNCs possess valuable core competencies that host-country competitors do not have and face minimal pressures for local responsiveness and cost cutting.-MNCs face high pressure for local responsiveness and low pressures for reductions in cost.-MNCs use this strategy in order to benefit from scale economies in production, distribution, and marketing.
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