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Which of the following is true of ethnocentrism? A. It enhances the ability of an organization to assess a foreign market in its true light.B. It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.C. American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.D. It is the cornerstone of effective adaptation in the field of international marketing.E. Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.

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