- 15. Financial rewards for professional salespeople are commonly solely based on performance.
- 29. It is inappropriate for a salesperson to provide information to his/her company on such topics as competitors' activities and market opportunities since doing so would exceed his/her authority and violate customer confidence.
- 25. As a profession, salespeople need no more tact than those in any other profession.
- 2. Selling and marketing are not synonymous.
- 1. The marketing concept is a business philosophy that says the customers' want, satisfaction is the economic and social justification for a firm's existence.
- 13. A salesperson's career path is the upward sequence of job movements during a sales career.
- 3. People tend to form generalizations that most salespeople are not ethical.
- 4. Personal selling is personal communication of information to unselfishly persuade a prospective customer to buy an idea that satisfies his or her needs.
- A ____ customer will usually choose the product that offers the most value
- A ____ is a comprehensive blueprint which outlines an organization's overall marketing efforts.
- _____ refers to your ability to separate yourself and your product from that of your competitors. It is the key to building and maintaining a competitive advantage
- ____ is based on a comprehensive analysis of the competitive situation.
- The set of benefits and values the company promises to deliver to customers to satisfy their needs
- _____ involves those decisions and activities intended to create and maintain a certain concept of the firm's product in the customer's mind
- what type of interview allows for questions to be recorded during interview?
- When respondent doesn't come out with their true opinion but says what they think the interviewer excepts/wants to hear
- When they want the responses to be socially acceptable
- in what type of interview may the level of language be adjusted?
- Proper trust and rapport are not established with the respondent
- what type of interview doesn't have a set order to any questions?