- _______ is the process or Activity by which income is divided among resource owners and producers
- Business to consumer, coupons, premiums, factory packs, traffic builders, coupon plans, deals, incentives,Product samples, sponsorships, promotional Titans, cross promotions, cross selling, product placement, loyalty marketing program, point of purchase display
- _____Our desires for things that may or not be required
- Business to business, promotional allowances, discount for stocking large quantities, cooperative advertising, slotting allowances, salesforce promotions, trade shows/conventions
- ________ Is a type of advertising directed to a targeted group of prospects rather than a mass audience the forms are printed directed mail, electronics direct mail, social media
- television, radio, newspaper, magazines, and online ads; direct mail; product placement; out of home such as billboards and transit ads; and company websites
- _________( or corporate) promotion does not attempt to sell a good or service. The primary goal of corporal promotion is to create a certain image of the company in the customers eye
- _________ Location of where customers live
- ________ Involves direct contact between sales people and customers this can take place in the forms of personal meetings, telemarketing, email contact, correspondence
- A__________ is a set of procedures or strategies for attracting the target customer to a business
- The__________ marketing function is responsible for identifying, selecting, monitoring, and evaluating sales channels, also known as channels of distribution
- News releases, Press conferences, personal appearances by celebrities, special events, feature articles, and social media marketing
- ___________ is the amount of money a firm asks for in Exchange for its product
- _______ Is any pay, non-personal form of communication of ideas, goods and services by an identified sponsor. It could be found in places including newspapers magazines television websites and billboards
- ____________Includes age, gender, income, education, etc.
- The________ function and secrete strategies to attract the target customer to a business
- Who would you not look at for sources of equity for a brand audit?
- the________ function plants, directs, and controls all phases of a product life cycle from beginning to end
- The______ Involves determining and adjusting prices to maximize return and meet customers perception of value
- ________ The defined picture of the target market; includes specific characteristics (age, income, ethnic, etc.)