- Providing support to the community is an example of a(n) _____ responsibility for a small business.
- The most beneficial plan when facing significant change in the external environment is a plan
- A business plan is more likely to make a difference when the entrepreneur and management team
- An extensive business plan would be most helpful for a startup that
- Two resources that are always in supply for entrepreneurs are_ and
- Every day, associates of Sewell Motors, a Dallas-based auto retailer, strive to exceed the company's expectations of treating the customer as its number one priority. Every action, policy, and ultimate sale is conducted professionally, with consumers' needs in mind. Sewell Motors subscribes to the ____ marketing philosophy.
- Ethical questions are being raised about the combination of the_ and_ models on one website.
- Business Issue (bcg): decreasing profitability of gas stations attached to convenience stores due to supermarket gas competition - how to determine if gas stations or supermarkets have a better business model?
- Business Issue (Mck): Government in Poor Country trying to increase attendance and achievement in schools - Challenges to providing a stipend?
- Business issue (Mck) - how to improve diversity in senior leadership - factors to consider
- Business Issue (bcg): Airline company has volatile revenue streams, how to smooth out revenue - key issues that influence North American airline's revenue generation?
- uses a list, like a telephone directory or mailing list, to select a sample at random
- sampling methods*rely on the theory of prob to ensure that a sample is representative of the public from which it is drawn
- *eg. 293006*find page 293, start from there*choose every sixth name for sample
- most org goals and objectives dealing w PR depend to some extend on the concept of
- allow subjects to respond to open-ended questions however they wish
- an org does not have a single indistinguishable public
- involve carefully targeted populations*break down audience into meaningful subgroups and design specific communication strategies for each segment*not useful unless it reflects accurately the feelings of each significant audience group and provide some insight into why these opinions are held
- allows each member of a public an equal chance of begin selected
- average taken from a group with many different opinions*averages tend to blur the strength of some attitudes*different opinions-->averaged-->different from original opinions*60% positive , 40% negative = company in good position??? NO! negativity is hidden now