- the most abundant fossil fuel in the world
- degree of importance of individual markets to each competitors
- firms locate near competitors in order to more easily access suppliers and customers
- set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages-to improve its market position
- (extent to which competitors recognize the degree of their mutual interdependence, results from market commonality and resource similarity,
- concerns the 1. firm's incentive to take action2. to respond to a competitor's attack, relates to perceived gains and losses
- occurs when firms compete against each other in several product/geographic markets-will not initiate attack-more aggressive attack when attacked
- relates to each firm's resources and flexibility they provide-without availability of resources, firm lacks ___ to attack a competitor to responds to ins action
- firms operating in the same market-similar product offering-targeting similar customers
- ongoing set of competitive actions and competitive responses-occur among firms as they maneuver for an advantageous market posiiton
- if firm perceive that the position will not improve/ market position wont be damaged if it doesnt respond
- extent to which the firm's tangible and intangible resources are comparable to a competitor's in terms of both type and amount
- no of markets in which firms and competitors jointly involved
- when firms produce similar products and compete for the same competitorse.g. global automobile industry
- number of markets in which firms compete against each other
- a lack of ______ can lead to excessive competition-negative effect on all competitor's performance
- affect the extent to which firm understands the consequences of its competitive actions and responses
- greatest when firms have highly similar resources (in terms of type and amount)
- greater resource imbalance between acting firm and competitors=greater delay in response by firm with a resource disadvntage
- refer to all competitive behaviors-total set of actions and responses taken by ALL firms competing within a market