- (verb) I went toward the abandoned house
- (noun)I went toward the abandoned house.
- a referee / an umpire (in tennis and cricket)
- an MRI [ ema : r'ai ] ( Magnetic Resonance Imaging )
- a chemist's ( GB ) , a drugstore ( NA ) , a pharmacy ( NA )
- a vaccine ( GB ) , an injection , a jab ( GB , infml ) , a shot ( infml )
- cotton wool ( GB , CD ) , absorbent cotton ( US )
- Which process produces heat in every living cell?
- Many arguments (street signs, movie posters), main purpose to tell audience something they didn't know. Others persuade and advise
- Which organ of the body produces the most heat?
- Any text written, spoken or visual that expresses a point of view is an argument; also, use evidence and reason to discover some version of the truth. Leads audience towards conviction- claim true/ action is desirable. Persuasion- to change a point of view to move from conviction to action. Persuade when they think they already know the truth.
- Note creators and distributors, media, views and readers, context, purpose design
- Images make arguments of their own. Photo- reality shaped by the photographers view. Human vision is selective. See things according to meaning in culture. Images today want just want way to view. Remember images and give & take/ dialogue/ tussle
- Present ideas graphically. Organize visually- headings. Convey data- pie chart, graphs, drawings/ diagrams.
- stated clearly and qualified. evidence based on assumptions readers will accept.
- Potential objections to argument. Gain strength and authority by anticipating objectives.
- People suspicious of multimedia because manipulate senses. Images bring a text to life. Consider simple colors
- Appearance is key. Reinforce credibility- emblem or logo. Design- font color or background. communicates personal preferences. Choice of medium, & follow design conventions.
- Analyze how well pieces of an argument work together to persuade/ move audiences.
- Deliberative arguments- legislatures, congress are deliberative bodies. Establish policies about the future. Consider past, draw on data and testimony.