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Parce que le marketing produit des effets allant au-delà de l'entreprise et du consommateur pour affecter la société dans son ensemble, les responsables marketing doivent analyser le contexte :a. économique, environnementale et sociale b. Ethique, environnementale et socialec. sociétale, environnementale et socialed. humain, environnementale et sociale
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