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Un infonaute est aperçu comme donnant une information utile lorsque (une réponse fausse)1. Il est impartial2. Il a déjà travaillé dans l'entreprise qui propose les produits ou services dont il donne l'avis3. Il est considéré comme un semblable à ceux à qui il s'adresse4. C'est un expert du domaine
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