- - facilitate new product acceptance- provide feedback benefits to the parent brand
- - know your audience- change is good- listen to your customers- engage people
- 1. more inelastic consumer response to price increases2. more elastic consumer response to price decreases
- - sincerity- excitement- competence- sophistication- ruggedness
- 1. complex buying behavior2. dissonance reducing buyer behavior3. habitual buying behavior4. variety-seeking buying behavior
- 1. identify and establish brand positioning and values2. plan and implement brand marketing programs 3. measure and interpret brand performance4. grow and sustain brand equity
- - memorable- meaningful- likable- transferable- adaptable- protectable
- - can confuse or frustrate consumers- can encounter retailer resistance- can fail and hurt parent brand image- can succeed but cannibalize sales of parent brand
- 1. identification of source of product2. assignment of responsibility to product manager3. risk reducer4. search cost reducer5. promise, bond with the maker of product6. symbolic device7. signal of quality
- - understand the marketplace and what the customer needs and wants- design a consumer-driven marketing strategy- structure a marketing program that provides superior value- establish a profitable relationship and produce customer delight- capture value from consumers and create profits and customer equity
- - the identity sign itself- the marketing object that the sign refers to (i.e. product)- the market response to the sign (i.e. interpretation)
- What type of studies do you get in a secondary modern school?
- What type of studies do you get in a technical/Vocational college?
- The ________ Law states that performance is optimal at intermediate arousal levels and hindered at low or high arousal levels.
- when a group is formed to create a project and one member does not participate as actively as others
- What type of studies do you get in an Independent school?
- What type of studies do you get in a grammar school?
- refers to the tendency for groups to make decisions that are more extreme than the individual ideas and inclinations of the members within the group
- In response to civil unrest, the governing power limits the size of crowds and bans the usage of face covers to counteract which social process?
- individuals do not intervene to help victims when others a present