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According to a recent report on the luxury industry, the online channel accounts for only 8% of the total sales of the sector. Luxury consumers simply consult the online catalogues to choose the products they want but they finish the purchase process in the physical store. From the point of view of the purchase decision process, this phenomenon is known as: a) M-commerce. b) Showrooming. c) Webrooming. d) Word-of-mouth.
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