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According to Enrique Sarasola, president of the Room Mate hotel chain, the company plans to open 15 new hotels, with more than 1,500 rooms, between 2018 and 2020. From the point of view of Room Mate's marketing plan this information corresponds to the phase of: a) Analysing the marketing environment. b) Developing the marketing strategy. c) Implementing and controlling the marketing plan. d) None of the above.
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