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Attacking the competitive weaknesses of rivals Offering an equally good or better product at a lower rice. Pursuing continuous product innovation to draw sales and market share away from less innovative rivals. Leapfrogging competitors by being the first to market with next-generation technology or products. Adopting and improving on the good ideas of other companies (rivals or otherwise). Deliberately attacking those market segments where a key rival makes big profits.Maneuvering around competitors to capture unoccupied or less contested market territoryUsing hit-and-run or guerrilla warfare tactics to grab sales, market share from complacent or distracted rivals Launching a preemptive strike to capture a rare opportunity or secure an industry's limited resources.

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