Want to know:

Because pictures of products, either in print or on the Internet, can differ from the actual appearance of apiece of jewelry, Priceless Treasures' customers are sometimes disappointed by items they have purchased.To reduce customer dissatisfaction, the firm's customer service representatives call customers to answer any questions they have, confirm their satisfaction with the purchase, and communicate the firm's refund/return policies. The firm is seeking to influence the customers' purchase decision process by(A) stimulating customers to recognize a need of which they were previously unaware(B) facilitating an information search by providing new information(C) influencing alternative assessment by emphasizing the value of the purchased item(D) reducing cognitive dissonance through the reassurance of personal contact

Get a detailed, AI-powered explanation for this question and thousands more on StudyFetch.