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_______ is when elements selected on the basis of their expertise in the subject, which makes them, according to the researcher, representative for the populationExamples:Expert that is asked to testify in court (e.g. forensic psychologistWithin a B2B research, CTO's to represent how firms deal with security+Low cost, convenient, not time-consuming, sometimes the only way-Subjective, generalizability if questionable
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