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Panama Jack sells its shoes through intermediaires and through own website. One of the main problems of the latter channel derives from "the last mile", which refers to the physical delivery of the product at the point selected by the customer (home, work, etc.). For this purpose, Panama Jack collaborates with transport and parcel companies that guarantee the physical delivery and distribution in Spain. From the point of view of distribution management, these parcel and transport companies are responsible for the following activities:a) merchandising b) trade marketing c) logisticsd) vending

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