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Reference price is an important concept in pricing strategy. ______________ is what you think you should pay, given your past experience and the buying situation, and _______________ is what what everyone else is paying for the product.A. External reference price; internal reference priceB. Internal reference price; external reference priceC. Referral reference price; accepted reference priceD. High reference price; low reference priceE. Personal reference price; relevant range reference price
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