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Showing the same ad too many times to the same person can annoy consumers, and in addition is less effective than showing less times. To avoid showing the same ad too many times to the same person, advertisers engaging in remarketing should a) Employ frequency caps b) Show remarketing ads only to consumers who have visited the advertisers website within the last 24 hours c) Periodically turn off remarketing campaign d) Rethink their use of remarketingwhen
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