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Social media services created a new vocabulary such as cost-per-click (CPC), click-through-rate, and cost-per-action (CPA). Because ads must generate enough interest to get a click and clicks must generate an action leading to a sale, the critical number is:A. CPM--cost per thousand impressionsB. CPC--cost per clickC. CPGW--cost per gross weightD. CPA--cost per actionE. CPCC--cost per cohort connection
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