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The 33-second ad features Taylor Swift enjoying a cold bottle of Diet Coke while fooling around with a couple of kittens while her song "How You Get a Girl" plays in the background.From the point of view of consumer behaviour, the use of celebrities in advertising is justified by:a) Ingluence that external factor personality can exert on consumersb) the influence that external factor fans can exert on consumersc) The influence that reference groups can exert on consumersd) The influence that situational factor purchase reason can exert on consumers.
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