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Theo ma trận BCG, những đơn vị kinh doanh có tốc độ tăng trưởng thị trường cao nhưng thị phần của doanh nghiệp rất nhỏ mà theo đó nhà quản trị phải đánh giá lại để lựa chọn giữa hai hướng có nên đầu tư thêm nhiều hơn để phát triển lên hay loại bỏ là nhóm gì?
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