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Trình tự các bước cơ bản hoạch định chiến lược cấp công ty: (1) Xác định mục tiêu và sứ mệnh; (2) Xây dựng chiến lược tăng trưởng; (3) Quyết định danh mục các SBU; (4) Phân bổ tài nguyên cho các SBU, là như thế nào?
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