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Trình tự đúng khi xây dựng chiến lược thị trường - sản phẩm: (1) Phân đoạn và lựa chọn thị trường mục tiêu, (2) Dự báo - đánh giá khả năng thực hiện mục tiêu; (3) Phân tích tình huống kinh doanh hiện tại,(4) Tổng hợp chiến lược là:
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