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Với chiến lược này, doanh nghiệp phát triển các mặt hàng có liên quan về sản xuất và marketing với các sản phẩm hiện có để bán cho khách hàng mới hay còn gọi là "phát triển kinh doanh bằng tập trung sản phẩm". Đây là phát biểu về chiến lược:

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