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Với chiến lược này, doanh nghiệp tăng trưởng bằng cách phát triển sản phẩm mới nhằm khai thác những khách hàng có liên quan với các khách hàng hiện tại hay còn gọi là "phát triển kinh doanh bằng tập trung thị trường". Đây là chiến lược:
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