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Wave Inc. is a telecommunications company that wants to become involved in e-commerce. It has to decide whether to develop a business-to-business or business-to-consumer strategy. As Wave's strategic planner, you have been asked to develop a business plan for each opportunity and present these to senior management. The answer to which of the following questions is most important to know before starting your plan?A)What are the company's core competencies?B)What is the potential market size?C)What is the impact on the estimated revenue?D)Does the company have e-commerce capabilities?
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