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Which of the following statements about service encounters is true?All encounters are equally important in building customer relationships.When a customer has multiple service encounters with a firm, the only important encounter in terms of the customer's perception is the first one.All services have on average about the same number of service encounters.A customer will remember only negative service encounters and will forget any and all positive ones.If a customer is interacting with a firm for the first time, that initial encounter will create a first impression of the organization.
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