- Which of the following is a recommendation for conducting an interview for the purpose of understanding customer needs?Focus on selling your product or service to the customer.Use your questions as a guide only.If there is a pause in the conversation, use the time to move to your next prepared question.Try to get validation for your product or service ideas.
- There are four questions useful to ask during the design-thinking process. ______ focuses on making some decisions about what the customer really wants."What is?""What if?""What wows?""What works?"
- In the AEIOU framework used in design thinking, the E represents what?environmentsexperienceexecutionexcitement
- According to Tim Brown, CEO of IDEO, what is a key phrase that can spark the design-thinking process?"How is this different?""Let's work together""Let's invent the future""How might we?"
- Then on centerd bipolar cell for rod can communicate w ON centered ganglion cell or OFF centered ganglion cell, thru ___ cells
- One of the most useful ways to efficiently record the information from an interview is by completing a(n) ______, which is a tool that helps you collate and integrate your observations in order to discover surprising or unanticipated insights.cognitive mapmind mapempathy mapspatial information map
- In the context of design thinking, ______ are human emotions or desires that are uncovered through the design process.products and servicesneedsdesignscompetitive advantages
- In the design-thinking process, what is the first question to answer?What do people need?Is this idea feasible?Will this idea make money?How can this be implemented?
- If on centered ganglion cell, have ____ synapses from presynaptic amacrine cell, turning ___ the on ganglion cell
- Amacrine are like true ____ and an actually fire an ____ once reach a threshold, the other ones just cause depolarized or hyperpolarize
- So, all signals reversed with respect to Center Response (depolarization of center cone --> ___ of glutamate release)
- When light shines on surrounding cone, hyperpolarizes and less glutamate released means less ___ from horizontal cell
- When light hits rod, hyperpolarized, ACTIVATES rod bipolar cell becauseeee rod bipolar cells are on-centered. They are activated why? (remember from center cones activated the on center bipolar cells..)
- Less excitation of horizontal cell means they are also hyperpolarized, and release less ____ onto central cone, so less inhib thing being released from hor onto central cone, so then central cone is excited / depolarized. If central cone is depolarized, this is like it is in the dark (bc usually hyper when in light)So, when central cone is depolarized due to light hitting surround cone, more glutamate released which causes off center cell to be excited (ampa and kainate love more glutamate) and on center cell to be inhibited (Gi in action!)
- If off center gang cell, will be chemical synapse (bc there is gap between synaptic terminal and dendrites). Chemical that amacrine releases is ____, which is an inhibitory NT to turn ____ the off centered ganglion cells
- When bipolar cell is excited, release of glutamate onto ___ cell happens
- What is the G protein of the 2nd messenger cascade for RODS
- If bipolar cell is turning on (on center) or off (off center), dictates if it releases more or less ____ from ITS terminal
- Horizontal cells are ____, even though they have ___ receptors
- Vestibular pathway: The inferior vestibular ganglion receives input from what 2 structures?