- Vendors generate revenue on Open Source Software by ------------------a. All of the aboveb. consulting servicesc. advertisementd. subscription
- Zara's staff members regularly collect data from customers at its stores. This data is used to:a. identify the products that customers would like to buy through discounted sales.b. inform designers on customer preferences and staff on store sales results.c .decide the designs and styles of Zara's products for the next few seasons.d. determine the in-store soundtrack and layout.e. determine where future Zara stores should be located.
- Which of the following phases corresponds to "the user interface and database" in SDLC lifecycle?a. Implementationb. Planningc. Designd. Problem solving
- Zara is susceptible to any disruptions in northern Spain because:a. it conducts its trade operations based on the American dollar rather than the stronger euro.b. most of Zara's products are sold in markets outside Spain and Europe.c. it moves all of its deliveries through just two locations, both in Spain.d. Zara's products are sold at much lower costs around the world than in Spain, and this harms profitability.e. Zara's production facilities in Asia and Central America are threatening employment in Spain.
- Zara's vertically integrated model is easier for rivals to copy compared to Dell's, as computing is more complex than clothing in terms of number of new models offered.a. Trueb. False
- For Amazon, which one of the following is NOT the benefit of acquiring other firms?a. Alleviate its product offerings, and experiment with new product offerings and services.b. Broaden its product offering, and experiment with new product offerings and services.c. Integrate value-added businesses and technologies.d. Absorb potentially threatening competitors before they get too big
- How is scale important to Netflix streaming business?a. A larger firm with more customers can spend more on content licenses.b. The firm can build larger data centers as it competes with the likes of Amazon Prime.c. All of the aboved. Netflix can continue to expand its network of nationwide distribution centers to overseas locations
- Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. The is because of Netflix's --------------.a. large inventoryb. technological superiorityc. customer loyaltyd. data advantagee. movie expertise
- Tableau allows analysts to build interactive visualizations and publish them online without any fees.QUESTION: What is Tableau's free online publishing service called?a. Tableau Interactiveb. Tableau Unlimitedc. Tableau Desktopd. Tableau Public
- The professional version of Tableau Desktop allows analysts to save work locally as a Packaged Workbook or as a Workbook to their computer.QUESTION: Which of the following describes a Packaged Workbook?a. Saves a static image with options to save as a PNG or GIF.b. Saves the project to your computer with all extracted data embedded within it.c. Saves the project to your local computer with links pointing to the data sources.d. Publishes an online and interactive dashboard accessible to anyone using a web browser
- Firms that can't generate cash quickly enough are referred to as having -------.a. vertical integration problemsb. stock-outsc. sagging problemsd. liquidity problemse. high inventory turns
- You are an electronics retailer and can access all consumers' purchasing history. You observed that both users A and B have purchased iPhone and iPad in the past, so you know they have a similar taster in consumer electronics. Recently you observed that user A purchased an Apple watch, so you recommended the same product to user B. This method is called:a. Collaborative filteringb. Geotargetingc. Cookie trackingd. Content adjacency
- Amazon Web Services (AWS):a. forms a majority percentage of Amazon's overall revenue.b. doesn't provide services such as programming environments.c. offer several advantages, including increased scalability, reliability, and security.d. is a fool-proof system.e. was introduced after rival efforts from leading computing giants Microsoft and Google.
- Which of the following is not one of the revenue generation streams for Amazon?a. Third party servicesb. Amazon navigation toolsc. Primed. AWSe. Online stores
- Zara saves money by simplifying pricing. An item sold in Bangkok is likely to cost the same as a similar item sold in Barcelona.a. Trueb. False
- Frequency of a variable is always ina. percentage formb. integer formc. fraction formd. less than form
- An analyst wants to create a scatter plot using two measures. They select the two measures from the measures list.QUESTION: Where will they find the scatter plot icon to create their visualization?a. Visualization Toolboxb. Graph Options Menuc. Show Me tabd. Dimensions Menu
- Amazon has been very successful in online retail, so it is not considering developing physical stores.a. Trueb. False
- The frequency distribution below summarizes employee years of service for Alpha Corporation. Determine the width of each class.a. 4b. 10c. 5d. 6
- ------ is a randomized group of experiments used to collect data and compare performance among two options studied.a. Multivariate testingb. Choice modelingc. Bucket testingd. A/B testinge. Web usability testing