- original research-measure opinions of each group-scale range 1-10, ask employee to rate hospital's performance
- -goals and objectives set : analysis of target publics and strategic plans-action alternatives
- provides initial info necessary to plan PR actions and perform important role of evaluating its effectiveness
- selection of potential methods and actions available to researcher and evaluation of action implementation can be determined through
- -being my own boss-controlling my own future-discretionary time and flexibility
- a specific group of customers with an identifiable but narrow range of product or service interest
- material assets and intangible qualities passed on to both heirs and society
- a microbusiness that permits the owner to follow a desired pattern of living
- -intellectually challenging-passion for firm's product or service-recognition and respect
- an entrepreneur whose power is limited by a contractual relationship with a franchising organization
- prepared by a marketing research firm in response to an RFP-developed by internal marketing research staff for executives within the company*basic info about research process that will be used
- a business with growth potential that is small compared to large companies in an industry, has geographically localized operations, is financed by only a few individuals, and has a small management team
- two or more people who work together as entrepreneurs on one endeavor
- entrepreneurial activity whose goal is to find innovative solutions to social needs, problems, and opportunities
- provide a background for the research request to justify why the study is needed
- a personality that focuses on an already developed technical kill, wants to be left alone to get the job done, and is primarily concerned about the present
- a knowledgeable person who can offer guidance based on experience in a given field
- a small firm that provides minimal profits to its owner
- specify the type of information needed to successfully fulfill the research purpose and make important managerial decisions*clearly written *states as specific as possible*demo/geo?
- *steady*experienced*knows best about the field*dislike managing*lives in the moment